The Benefits And Pitfalls Of Conformity

Caving in to social pressure -- such as saying that you love a movie because friends do -- makes for good vibes about being part of a group and can produce more of the same conduct, according to a Baylor University sociological study. The finding has implications for people ranging from philanthropists to gangs, researchers said. "The punch line is very simple: Conformity leads to positive feelings, attachments, solidarity -- and these are what motivate people to continue their behavior," said Kyle Irwin, Ph.D., an assistant professor of sociology at Baylor and lead author... (Source: Health News from Medical News Today)

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